In May 2012 Divers Down Under created a ‘PADI Book Station’ marketing display, built and installed with the help of Regional Manager Matteo Brambilla. Divers Down Under is a PADI 5* IDC center located in Dahab, South Sinai, Egypt.
PADI Show Case
DDU staff attended a workshop with Matteo, to discuss the importance of sellingPADI course manuals to each individual diver, both for pricing as a key factor in operating a successful dive business and for meeting the requirements of PADI training standards. To support their enthusiasm and to generate more business by promotingPADI manuals, the Book Station was designed specifically for DDU by Matteo, providing a unique and high-impact visual display for the DDU store.
A large part of the success of the PADI system is the structure and professionalism of the training programs and the strength of the supporting materials. It is the intention of PADI that students have access to the latest educational materials and also that they have the opportunity to retain these after the course for future reference. For those who do not dive on a regular basis, having access to the PADIOpen Water Diver manual gives them a reference guide prior to going back into the water. For any Dive Centre operating in a busy tourist location, utilizing the PADItraining materials and PADI branding which is recognized worldwide is an added advantage.
Matteo says: “I think this is a great opportunity for any PADI Center and if you are interested please drop me a line to discuss a tailor made solution for your business” [Region Egypt and Middle East]
Left-Right: Samir Ashmawy, Matteo Brambilla and Emad Ashmawy with the finished display
The DDU PADI Book Station display provides a great talking point in the dive centre, giving staff a demonstration tool to use when talking to customers about continuing their dive training with them. Being able to show divers the materials they will use in each course is also a great way to encourage them to continue their diving experience. They can see the theory requirements and understand the exciting experiences they will explore during their PADI course with DDU, while enjoying a fantastic holiday and incredible diving in Dahab.